• Alba Inc.

What Makes a Good Cover Letter

Last week we talked about the importance of a cover letter. This week we’ll be focusing on what makes a good cover letter as well as what must be included in a cover letter. The most common and basic structure is to have an introduction, body paragraphs, and a conclusion. If you’re still uncertain about how to format your cover letter, you can always go on Google and find cover letter templates that can make writing a cover letter easier. Once you’ve found a format you’d like to follow, the next step would be to work on the introduction paragraph.

Introduction Paragraph:

Start your cover letter strong because often, it will be the determining factor for whether the recruiter continues to read the rest of your cover letter and potentially offers you a job. There is nothing wrong with the classic “I am excited to apply for the XYZ position at ABC company”; however, there’s so much more you can do to grasp the attention of recruiters.


  • Talk about why you’re passionate about the position i.e. ever since I walked into my first accounting class. I fell in love with accounting because…

  • Discuss something you love about the company

  • Give an example of an accomplishment and try to incorporate numbers and quantitative data into your accomplishment

Body Paragraphs:

The middle section (or your body paragraphs) is the bulk of your cover letter. It is where you can go beyond your resume and tell your story to the recruiter. You can emphasize your personal values here and talk about relevant skills or work experiences that can add value to the position you’re pursuing. Convince the recruiters why you’re the perfect candidate.


  • Be bold about your accomplishments but don’t brag.

  • Include numbers and data to provide quantifiable support. Be honest about your experiences and accomplishment

  • Share an accomplishment that addresses a skill required in the position you’re applying to; for example, give an example of when you were able to work well in a team

  • Include experiences that are relevant to the job position. Do not need to tell your entire life story or include information that’s not necessarily important or relevant to the position

  • Talk about the skill sets you can bring to the company if you were hired

  • Include testimonials from past managers or employees if you have any. Include any references you may have from within the company you’re applying for

  • Be enthusiastic; however, don’t purposely try to tell jokes. Some recruiters may not appreciate it and see your actions as immature or non-professional

Conclusion Paragraph:

When closing your cover letter, remember to be polite, summarize why you’re a good hire, emphasize your enthusiasm about the position and the company, and provide a way for them to reach you. For example, I look forward to hearing from you.

Lastly, always remember to edit and check your grammar. For similar articles, feel free to check these out on Glassdoor, The Muse, HBR, Zety, and ResumeGenius. For more career tips, consultation, and advices contact us at Alba Inc. or reach us through our e-mail, Facebook, Instagram, and LinkedIn.