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© 2019 by Alba & Associates

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930-470 Granville Street

Vancouver, BC, V6C 1V4

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Tel: 236-455-24

info@albainc.ca

Digital Marketing Manager
Location: Richmond hill, Ontario

Job Description

This position will support the marketing team on Digital Marketing initiatives and responsibilities include, but are not limited to:

  • Grow digital channels to increase brand visibility, market penetration, sales and business growth; channels include online advertising, social media (eg. Wechat), mobile marketing and etc

  • Assist senior staff in marketing department in developing content strategy, enhanced product content, leverage customer generated content

  • Keep abreast of latest digital marketing technologies and trends, research and analyze market data to identify possible opportunities and implement

  • Continuously improve performance through testing and analysis

  • Deep daily analysis to determine campaign effectiveness and identify opportunities

Knowledge and skills required:

  • A recognized degree in Marketing / Communications/ Business, or related discipline

  • 1-3 years’ marketing experience

  • Understanding of digital analytics and metrics

  • Strong communication skills and a positive, team-player

  • Ability to work independently, as well as in team settings; handle multiple projects simultaneously

  • Proficiency both in written and spoken English and Chinese (Cantonese or Mandarin)